1.      Be sure to create a fun and exciting video to capture your viewers’ attention.

2.      Whatever it is you are marketing, be sure to keep things very clear. Get your point across as easily as possible.

3.      YouTube is all about “reality” – don’t be afraid to add in any bloopers or fun outtakes.

4.      Get your viewers involved by increasing the need for participation.

5.      YouTube allows “tags” on each video. Take advantage of these tags and keep them in line with the purpose of your video. Matching the tags with your title/description is a good way to start.

6.      Build trust with your viewer by connecting on a personal level.

7.      Don’t forget to add in your company website and contact information to the bottom of the video and/or at the end of the video.

8.      Don’t be afraid to try new things!