Posts Tagged ‘Marketing’

Things to Know When Marketing with YouTube

Monday, October 12th, 2009

 

How to market with YouTube.com

 

1.      Be sure to create a fun and exciting video to capture your viewers’ attention.

2.      Whatever it is you are marketing, be sure to keep things very clear. Get your point across as easily as possible.

3.      YouTube is all about “reality” – don’t be afraid to add in any bloopers or fun outtakes.

4.      Get your viewers involved by increasing the need for participation.

5.      YouTube allows “tags” on each video. Take advantage of these tags and keep them in line with the purpose of your video. Matching the tags with your title/description is a good way to start.

6.      Build trust with your viewer by connecting on a personal level.

7.      Don’t forget to add in your company website and contact information to the bottom of the video and/or at the end of the video.

8.      Don’t be afraid to try new things!

 

                

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What is a Call to Action?

Tuesday, April 14th, 2009

What is a call to action?

A call to action is the reason that an individual should go to your website. It is the incentive or the extra push which is often necessary to get your potential customer to take the next step and take a further look at your business.

How do you use a call to action?

Everywhere you can. A lot of the time it can be included when you mention your business name, phone number or email. It is a must to get the most out of your advertisement whether it is using a flyer, radio ad, television ad, and/or billboard…. And one of my favorites- your voicemail.

You are not getting the most out of your website if your prospects are not using it properly to contact you. If you need any help creating a good call to action let us know and we would love to help with some ideas.

A few examples…

 For a Car Salesman: ”Go to www.mydomain.com to see all of our vehicles with detailed pictures, pricing and all features.”

 For a Plumbing Company: “If you want 10% off your next service call make sure to check out www.mydomain.com and print our latest online coupon.”

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